Why Opatija

A unique European destination

Business is always in need of new energy, passion, and ways to escape the everyday routine, however efficient and well organised this routine might be. Every business meeting, be it for 5 or 500 participants, requires the right infrastructure and logistics, conference halls and technological equipment.

And Opatija has all of this. Its irresistible appeal as an inspiring MICE destination comes from three unbeatable characteristics – its tradition, accessibility, and enchanting diversity.

Opatija was “invented and designed” in the 19th century. It was built so the cream of Austro-Hungarian society could come to recharge their batteries at the place where sober Central Europe meets the pulsating rhythms of the Mediterranean. The old Opatija, as a unique imperial holiday and health resort, had been a centre of wellness and well-being long before today’s relaxation and marketing gurus created these new symbols of the quest of psychical and physical harmony. Opatija has been able to preserve this historical energy right up to the present day, ennobling it with superb services and up to date offering.

Despite being close to numerous airports, a particular attraction of modern Opatija is still that it’s a seaside resort only a few hours’ drive from continental cities such as Milan, Vienna, Munich, Budapest, or Belgrade. Thanks to the closeness and the overlapping of great cultures, Opatija and its surroundings have always formed something of a multi-cultural hive, so pleasant for generating new visions and ideas.

Mother Nature has also bequeathed to Opatija a natural diversity to match its cultural diversity. The sea, the islands, snow-covered mountains and mountain lakes – all can be reached within half an hour’s drive of Opatija, making it a true paradise for sporting activities and excursions.

In these days of highly specialised services and products, Opatija has thanks to its tradition and diversity retained a universal beauty that offers visitors a wealth of choices to suit their requirements. As such, Opatija is a truly unique European destination.

Look around and discover your own piece of Opatija.